Luxury Limo Helping People Quit Smoking
by Jennifer Jordan
With a health conscientious society, millions of people are trying to stop smoking. Nicotine gum, nicotine patches, support groups, medication, hotlines, and even hypnotizing all serve as ways to help people crush their cigarettes for good. Now, a more unique incentive has arrived to help people quit smoking: a luxurious stretch limo. This ploy hopes to be a vehicle of inspiration to those who just can’t quite seem to kick the habit to the parking lot curb.
This anti-smoking campaign was recently activated in Vienna, Austria. Initiated by The Austrian Nicotine Institute and Pfizer, a US pharmaceutical company, this campaign aims to help people quit smoking through what may just work best: showing them how much smoking hurts not their health, but their wallets.
The campaign, called “Smoking instead of Smoking,” is intended to help smokers see what they could have purchased had they not spent years and, in some cases, nearly whole lifetimes, purchasing expensive cigarettes, cigars, ash trays, and lighters.
Touring around local Austrian shopping centers until March of this year, the campaign will involve a luxury stretch limo. The lesson is aimed to show smokers that – had they not been addicted to nicotine – they could have purchased a luxury stretch limo, or a comparable entity.
Those behind the campaign believe it will work where other anti-smoking campaigns have failed because of the unique spin. Instead of singing the same old “smoking is bad for you” song, and telling people what they already know, the limo campaign shines a new light on how costly smoking actually is. If people won’t quit for their health, perhaps they will for something near and dear to their heart: their pocketbook.
The Austrian Institute of Nicotine believes that the luxury stretch limo campaign may be as effective as a decision to raise the price per pack of cigarettes. Raising the price by just a few dollars, they said, would help people quit. In fact, money is usually listed as one of the top three reasons why smokers decide to hang up their habit forever.